Set Sail for New Journey. On February 13, 2026, the 2026 Sales Conference & Awards Ceremony of Dafang Holdings Group was grandly held in the Multi-Function Hall. Yu Hengzhi, Secretary of the Party Committee of Naoli Town, Changyuan City; Xu Xinyan, Deputy Secretary of the Party Committee and Mayor of Naoli Town, Changyuan City; Ma Junjie, Secretary of the Party Committee of Dafang Holdings Group; Hu Xu, Chairman of Dafang Holdings Group; Yang Zunjia, President of Dafang Holdings Group, together with more than 500 sales elites from all over the country, gathered for this annual event to review past glories and look forward to a new future.

▲ Yu Hengzhi, Secretary of the Party Committee of Naoli Town, Changyuan City, delivered a speech.

Yu Hengzhi stated that Dafang has achieved rapid development over the years with high-quality products and outstanding services. Its tax contributions have ranked among the top in the city for many consecutive years, and its comprehensive strength has firmly secured the top three in the industry, making tremendous contributions to the economic and social development of Changyuan. He hoped that all participants would join hands with Dafang to explore new development tracks, foster new competitive advantages, meet new market demands, and expand new market territories.

▲Chairman Hu Xu of Dafang Holding Group Delivers an Important Speech

Hu Xu comprehensively summarized Dafang’s achievements in 2025 from six areas: high-end equipment, extreme delivery, overseas expansion, intelligent manufacturing upgrade, service integration, and brand building. He analyzed the current market, conducted an in-depth judgment on the future market, and emphasized full support for sales elites in five aspects:

First, focus on product quality improvement to help everyone secure orders more easily. Strictly control quality throughout the process, strengthen competitive products, and build cost-effective competitiveness.

Second, optimize policy support to help everyone increase income. Offer benefits and empowerment, strengthen incentives, and accelerate processes to directly boost business earnings.

Third, strengthen service support to help everyone worry less. Improve efficiency through online platforms, ensure closed-loop responses to demands, and integrate data to guarantee delivery.

Fourth, expand market channels to help everyone have a promising future. Deepen the domestic high-end market, seize overseas markets, develop the after-market, and expand profit space.

Fifth, empower capability improvement to help everyone strengthen competence. Combine training, study tours, and technical support to enhance professionalism and customer trust.

▲President Yang Zunjia of Dafang Holding Group Released the 2026 Marketing Policy

In his marketing policy report, Yang Zunjia pointed out that in 2026, the Group will continue to make concerted efforts across three major sectors, supporting sales elites with rich and flexible policy tools. Dafang will also develop the anti-corrosion business segment, fully ensure the service efficiency of transportation, installation, maintenance and other services, and help sales elites seize orders and expand markets.

▲Deputy General Manager Hou Shiqian of Dafang Heavy Machine Delivers Sales Work Report

Hou Shiqian comprehensively summarized the sales achievements made by Dafang Holding Group in 2025 through "work results, management results and performance results", focusing on the introduction of scientific and technological innovation, market layout, quality improvement, brand communication, major projects and other aspects, and planned the 2026 marketing business direction and new product promotion.

▲Conference Scene

The conference commended the sales elites who achieved outstanding results in 2025, with a spectacular and enthusiastic atmosphere. A wide range of awards were presented, including Top Sales Award, Dedication and Merit Award, Outstanding Contribution Award, Sales Model Award, Sales Star Award, Market Development Award, Excellent Service Award, Sincere Cooperation Award, and Sales Rising Star Award.

▲Awarding the Top Sales Champion Award

▲Awarding the Perseverance and Merit Award

▲Award for Outstanding Contribution

▲Award for Sales Model

▲Award for Sales Star

▲Award for Market Development

▲Award for Excellent Service

▲Award for Sincere Cooperation

▲Award for Sales Rising Star

▲Leader's Toast

During the conference, the artistic performances and meeting procedures complemented each other perfectly. The opening dance Lion Drum Rhythm ingeniously integrated traditional lion dance with modern elements such as robots and robotic dogs. The magic show and the appearance of the "Top Scholar" brought continuous surprises with a strong sense of technology, immersing all participants. The event also featured several rounds of raffle draws with innovative methods and a wide variety of prizes.

As the event proceeded, the atmosphere grew increasingly lively. Everyone present was immersed in the joy of welcoming New Year's good luck, pushing the conference to another climax. Finally, the conference concluded successfully amid the melodious song Centennial Dafang.

▲Product Area Tour

▲WonderfulPerformances

▲On-site Interaction

▲Grand Lucky Draw

In the future, Dafang will continue to thoroughly practice the "Three Commitments Culture". With a more ambitious and enterprising spirit, more efficient and pragmatic work style, and more precise and flexible marketing policies, we will join hands with our partners to strive in unity, achieve mutual benefit and coexistence, stand together through thick and thin, and forge ahead for win-win results!

Photos & Text by Zhang Shaogang