The spring breeze is majestic, everything is renewed; Strive to be the first in the boat, and work hard to achieve great success. On April 13th, the grand opening ceremony of the second quarter 2026 staff meeting and management improvement activity of Dafang Holding Group was held. Hu Xu, Chairman of Dafang Holding Group, Zunjia Yang, President of Dafang Holding Group, Miaomiao Li, General Manager of Dafang Heavy Machine, and Yahui Wang, General Manager of Dafang Heavy Equipment, attended the meeting. Department heads and employee representatives also attended the meeting.The conference is held grandlyMiaomiao Li, General Manager of Dafang Heavy Machine, presented the first quarter work report, systematically reviewing the first quarter's business performance, sorting out work highlights, and identifying shortcomings, laying a solid foundation for precise efforts in the second quarter.Miaomiao Li, General Manager of Dafang Heavy Machine, gave a work reportLeading by example, striving to achieve glory.The conference commended exemplary individual with outstanding performance in the first quarter, and awarded many awards, such as "Marketing Star", "All Staff Marketing Pioneer", "Touching Stones into Gold", "Brand Promotion Talent", "Gold Service", covering many fields, such as marketing, brand publicity, service guarantee, etc., with honors to honor the doers and rewards to encourage them to take responsibility, so that the doers are respected and the enterprisers are honored.Presenting the First Quarter Marketing Star AwardAwarding the First Quarter All staff Marketing Pioneer AwardAwarding the First Quarter Pointstone Achievement Gold AwardPresenting the First Quarter Brand Promotion Expert AwardPresenting the First Quarter Gold Medal Service AwardShiqian Hou, Executive Vice General Manager of Dafang Heavy Machine, and Jianlian Xue, Deputy General Manager of Dafang Heavy Machine, provided on-site interpretation of incentive policies such as full staff marketing, debt collection, and inventory reduction, clarifying direction, conveying confidence, and providing direction for all employees to work and start businesses.Interpretation of Incentive PoliciesAt the launch stage of the management improvement activity, Yahui Wang, the general manager of Dafang Heavy Equipment, successively promoted the "All staff Quality and Star Creation Activity Plan" and the "Quality Improvement Activity Plan". The plan focuses on the development priorities of the group and sets up 12 special tackling groups, including "order grabbing empowerment", "marketing guarantee", "design and development capability improvement", "production guarantee", "supply guarantee and quality improvement", "loading and delivery capability improvement", "team image shaping", "market development", "engineering elite creation", "production tackling", "design details", "guarantee and efficiency improvement", marking the comprehensive launch of the group's management improvement action.Subsequently, Zunjia Yang, President of Dafang Holding Group, signed an activity target responsibility agreement with representatives of 12 key teams on site, further consolidating responsibilities and clarifying tasks.Yahui Wang, General Manager of Dafang Heavy Equipment, promotes the plan for quality improvement and upgrading activitiesSigning Ceremony of Target Responsibility AgreementZunjia Yang, President of Dafang Holding Group, delivered a mobilization speech. Zunjia Yang stated that the group had both achievements and shortcomings in the first quarter, and improving management is a survival measure that must be won;Pointing out the industry's internal competition and huge challenges, it is necessary to completely change thinking and enhance abilities;Require accountability, strict assessment, breaking down barriers, and results orientation to ensure that activities are implemented effectively.Zunjia Yang, President of Dafang Holding Group, delivered a mobilization speechHu Xu, Chairman of Dafang Holding Group, delivered a concluding speech. Hu Xu stated that the current situation presents both challenges and opportunities, and it is necessary to enhance management to strengthen the foundation and promote breakthroughs.All generous people should have firm confidence, face problems directly, and solve development problems through management upgrades. Hu Xu pointed out that Dafang has advantages but shortcomings, and must seize the opportunity to achieve quality improvement and upgrading.We will focus on six aspects of work, including transforming work style, grabbing orders, ensuring delivery, AI innovation, talent cultivation, and reducing costs and increasing efficiency. We will work hard and solidly promote various measures to improve management, ensuring the successful completion of the annual target tasks.Hu Xu, Chairman of Dafang Holding Group, delivered a concluding speechConcentrate efforts to embark on a new journey, improve quality and efficiency towards the future.This conference is not only a tribute meeting to summarize the past and commend the advanced, but also a mobilization meeting to anchor goals and prepare for action.Standing at a new starting point, all members of Dafang Group will take role models as benchmarks, comprehensive quality improvement and upgrading activities as the starting point, and goals as the guidance, striving to break through and move towards quality, and writing a new chapter in the development of Dafang Holding Group!Image/Text by Zhang Shaogang

Capture the footprints of endeavor through your lens, and convey the power of youth through your images. On the occasion of Dafang's 20th anniversary, we sincerely invite friends from all sectors of society who have consistently supported and cared about Dafang's development to join us in documenting the vibrant moments of "Youthful Dafang." Showcase our vigor, spread positive energy, and let every frame become the finest calling card for the Dafang brand.I. Event Theme：Youthful Dafang – Capture Dafang Moments, Encounter Beauty.II. Event Period：Submission Period: March 25 – June 25Judging Period: June 26 – June 29Results Announcement: June 30III.Participants: Company employees and members of the public.IV. Event Content:Centered on the core theme of "Youthful Dafang" – shaping team image (Healthy, Scientific, Pragmatic, Compassionate, Idealistic, Sincere) – use your lens to record the vitality and warmth of Dafang's people and convey the company's positive energy. Content can cover company development, team spirit, personal growth, happiness, and well-being. Original creations are encouraged, and AI-assisted production is also welcome.V. Submission Requirements:Content Requirements: Must comply with national laws, regulations, and the company's brand image; convey positive energy; no vulgar or infringing content.Format Requirements: Short video, no duration limit; any format accepted (song, dance, sitcom, life vlog, creative editing, dramatic interpretation, etc.). Clear picture (resolution ≥ 1080P), clear audio, subtitles and special effects allowed.Technical Requirements: Submit in MP4 format; filename should be labeled "Name + Work Title + Contact Information."Creative Requirements: Use of AI tools for creative assistance is encouraged (e.g., AI composition, AI-generated visuals).Inclusion of Designated Hashtags: Videos posted must include one of the following hashtags:① #MyHappyLifeAtDafang② #CelebratingDafangs20thAnniversary③ #YouthfulDafang④ #EnergeticDafang⑤ #ShiningAtDafangVI. Event Process:Submission Period (March 25 – June 25)① Participants submit their works to the designated email address of the Administrative Integration Department: 1623106335@qq.com.② The Administrative Integration Department will register and review the works.③ Participants post their works on their personal Video Channel or Douyin accounts (may post on multiple platforms, but engagement data from only one platform will be considered for judging).Judging Period (June 26 – 29)① Judging will be based on backend data as of 12:00 PM on June 25.② The Dafang Administrative Integration Department will score the works and finalize the winners.Results Announcement (June 30)Official announcement of winners and distribution of prizes.VII. Judging Criteria and Awards:① Eligibility Threshold: Works must have ≥ 2000 views.② Award Level Threshold: First Prize ≥ 15,000 views; Second Prize ≥ 10,000 views.③ Ranking Rule: Final rankings are determined by sorting views from highest to lowest.④ Data Source: Based on real-time backend data from Video Channel/Douyin at 12:00 PM on June 25.We will award 1 First Prize winner, 2 Second Prize winners, and 5 Third Prize winners. Winners will receive a surprise gift.VIII. Important Notes:Special Note: Works reaching 100,000, 200,000, or 300,000 views will be eligible for additional significant awards; works exceeding 1,000,000 views will receive a super grand prize.Content Direction: Works should fully reflect the thriving and prosperous image of Dafang Holding Group or the positive, energetic, and youthful spirit of its people.Event Adjustments: The Administrative Integration Department reserves the right to adjust the event schedule or judging criteria and will notify participants in advance.Copyright Notice: The copyright of submitted works belongs to the authors. The company retains the right to use them freely for internal promotion and display.Originality Statement: Works must be original; plagiarism or unauthorized use of others' content is strictly prohibited. Any resulting copyright disputes shall be borne by the author.IX. Contact Information:Contacts: Miss Han, Mr. NiuPhone: 156-3739-9499; 188-3801-5280Submission Email: 1623106335@qq.com图   张少刚文   韩晴 

Set Sail for New Journey. On February 13, 2026, the 2026 Sales Conference & Awards Ceremony of Dafang Holdings Group was grandly held in the Multi-Function Hall. Yu Hengzhi, Secretary of the Party Committee of Naoli Town, Changyuan City; Xu Xinyan, Deputy Secretary of the Party Committee and Mayor of Naoli Town, Changyuan City; Ma Junjie, Secretary of the Party Committee of Dafang Holdings Group; Hu Xu, Chairman of Dafang Holdings Group; Yang Zunjia, President of Dafang Holdings Group, together with more than 500 sales elites from all over the country, gathered for this annual event to review past glories and look forward to a new future.▲ Yu Hengzhi, Secretary of the Party Committee of Naoli Town, Changyuan City, delivered a speech.Yu Hengzhi stated that Dafang has achieved rapid development over the years with high-quality products and outstanding services. Its tax contributions have ranked among the top in the city for many consecutive years, and its comprehensive strength has firmly secured the top three in the industry, making tremendous contributions to the economic and social development of Changyuan. He hoped that all participants would join hands with Dafang to explore new development tracks, foster new competitive advantages, meet new market demands, and expand new market territories.▲Chairman Hu Xu of Dafang Holding Group Delivers an Important SpeechHu Xu comprehensively summarized Dafang’s achievements in 2025 from six areas: high-end equipment, extreme delivery, overseas expansion, intelligent manufacturing upgrade, service integration, and brand building. He analyzed the current market, conducted an in-depth judgment on the future market, and emphasized full support for sales elites in five aspects:First, focus on product quality improvement to help everyone secure orders more easily. Strictly control quality throughout the process, strengthen competitive products, and build cost-effective competitiveness.Second, optimize policy support to help everyone increase income. Offer benefits and empowerment, strengthen incentives, and accelerate processes to directly boost business earnings.Third, strengthen service support to help everyone worry less. Improve efficiency through online platforms, ensure closed-loop responses to demands, and integrate data to guarantee delivery.Fourth, expand market channels to help everyone have a promising future. Deepen the domestic high-end market, seize overseas markets, develop the after-market, and expand profit space.Fifth, empower capability improvement to help everyone strengthen competence. Combine training, study tours, and technical support to enhance professionalism and customer trust.▲President Yang Zunjia of Dafang Holding Group Released the 2026 Marketing PolicyIn his marketing policy report, Yang Zunjia pointed out that in 2026, the Group will continue to make concerted efforts across three major sectors, supporting sales elites with rich and flexible policy tools. Dafang will also develop the anti-corrosion business segment, fully ensure the service efficiency of transportation, installation, maintenance and other services, and help sales elites seize orders and expand markets.▲Deputy General Manager Hou Shiqian of Dafang Heavy Machine Delivers Sales Work ReportHou Shiqian comprehensively summarized the sales achievements made by Dafang Holding Group in 2025 through "work results, management results and performance results", focusing on the introduction of scientific and technological innovation, market layout, quality improvement, brand communication, major projects and other aspects, and planned the 2026 marketing business direction and new product promotion.▲Conference SceneThe conference commended the sales elites who achieved outstanding results in 2025, with a spectacular and enthusiastic atmosphere. A wide range of awards were presented, including Top Sales Award, Dedication and Merit Award, Outstanding Contribution Award, Sales Model Award, Sales Star Award, Market Development Award, Excellent Service Award, Sincere Cooperation Award, and Sales Rising Star Award.▲Awarding the Top Sales Champion Award▲Awarding the Perseverance and Merit Award▲Award for Outstanding Contribution▲Award for Sales Model▲Award for Sales Star▲Award for Market Development▲Award for Excellent Service▲Award for Sincere Cooperation▲Award for Sales Rising Star▲Leader's ToastDuring the conference, the artistic performances and meeting procedures complemented each other perfectly. The opening dance Lion Drum Rhythm ingeniously integrated traditional lion dance with modern elements such as robots and robotic dogs. The magic show and the appearance of the "Top Scholar" brought continuous surprises with a strong sense of technology, immersing all participants. The event also featured several rounds of raffle draws with innovative methods and a wide variety of prizes.As the event proceeded, the atmosphere grew increasingly lively. Everyone present was immersed in the joy of welcoming New Year's good luck, pushing the conference to another climax. Finally, the conference concluded successfully amid the melodious song Centennial Dafang.▲Product Area Tour▲WonderfulPerformances▲On-site Interaction▲Grand Lucky DrawIn the future, Dafang will continue to thoroughly practice the "Three Commitments Culture". With a more ambitious and enterprising spirit, more efficient and pragmatic work style, and more precise and flexible marketing policies, we will join hands with our partners to strive in unity, achieve mutual benefit and coexistence, stand together through thick and thin, and forge ahead for win-win results!Photos & Text by Zhang Shaogang