In order to build a sales elite formation of Dafang Holding Group and help sales elites to regroup and achieve better sales performance in the severe market situation, the "Dafang Academy Elite Training Class" officially opened on June 15th and launched the first phase of training. Leaders such as Cao Xiangyang, Chairman and General Manager of Dafang Heavy Machine, and Teng Yun, Deputy General Manager of Dafang Heavy Machine, attended the opening ceremony. They specially invited a PhD in Vehicle Engineering from Jilin University, Professor Chang Cheng, and three outstanding management and technical personnel from Dafang who have been deeply involved in the professional field for many years to serve as lecturers. Nearly a hundred sales elites participated in the training. 

▲ Sales elites enter and sign in  

▲ Sales elites training site

Cao Xiangyang, on behalf of the company, expressed sincere gratitude and warm welcome to all the participating lecturers and students. Firstly, Cao Xiangyang introduced the current development trends of the industry market and the popular industries with high demand for lifting equipment. He promoted the generous new products and policies, encouraged business elites to boldly seize orders, and focused on the shipbuilding industry, international business, as well as intelligent and industry-specific products. Finally, Cao Xiangyang emphasized that this training provides a platform for sales elites to enhance their knowledge and skills. He hopes that everyone can combine learning, thinking, understanding, knowledge, and action through training, so that they can have new optimizations in their knowledge structure and new improvements in business practice. Through practical actions, they can submit a satisfactory answer to the company.

Speech by Cao Xiangyang  

This training session is divided into four courses, namely main business processes and sales policies, promotion of new planetary drive devices and cranes, marketing policies and main focus of steel structures, current status and future development trends of lifting equipment in China, comprehensively strengthening and improving the professional knowledge blind spots and business pain points of trainees. 

▲ Business process and sales policy training 

▲ Analysis of the current situation and future development trends of China's crane equipment 

▲ New planetary drive device and crane promotion training

▲ Training on marketing policies and main areas of focus for steel structures 

Sales elites have been constantly grabbing orders from outside, not only accumulating rich sales and technical experience, but also laying a solid foundation for the company's development. After the training, the trainees discussed the training content, shared their experiences, expanded their thinking, and put forward reasonable suggestions that are conducive to the company's development.

▲ Interactive communication  

In order to further integrate theory with practice and apply what has been learned, the company invites sales elites to visit the technology experience center to observe the new planetary drive crane prototype on-site, and professional technicians will provide in-depth explanations

▲ Teaching on site

The training course schedule was compact and achieved good results in a relatively short training time. According to the principle of "coming for learning and fighting for orders", all sales elite students are based on business reality, carefully summarize and further strengthen their personal business knowledge, and aspire to learn and apply in business expansion, helping Dafang expand its business market. 

▲ Take a group photo